When I first stepped into the world of franchising, I’ll admit, I didn’t know exactly what to expect. But with 20 years of experience in sales, business development, and hospitality events, working with industry giants like Hilton Worldwide, IHG, and Sodexo, I quickly realised that the proven processes and procedures of the franchising model can offer immense opportunities for growth to all types of businesses. After three year's working with industry experts Platinum Wave Franchising, I’ve got plenty of valuable insights and experience to draw on that can help your business thrive!
Over the years, I’ve helped businesses increase their market share, maximise account management potential, streamline their processes and establish strategic sales approaches that drive revenue. I’ve been deeply involved in supporting multi-million-pound hotel refurbishment and relaunch projects and leading national business development teams. This background has equipped me with a unique perspective on how to unlock growth opportunities, streamline operations and build relationships that last.
Now, I’m combining this experience with a new found passion for helping businesses succeed through franchising. I can bring a fresh pair of eyes to your business, along with a deep understanding of how to develop sustainable growth strategies that deliver results.
A Smart, Ethical Growth Strategy
A lot of people still view franchising through a negative lens, often associating it with unethical practices. But let me share the truth: that’s simply not the case. Sure, just like any industry, there are a few bad apples, but the vast majority of franchises are built on strong, ethical foundations, creating a win-win for both franchisors and franchisees.
Look around you, and you’ll spot a variety of franchises in your local community: your favourite coffee shop and places to eat, gyms, kids’ activity centres, tutoring services and the very best in home care providers. Franchising is all around us, offering a solid, proven model for business growth.
The British Franchise Association (bfa), the trade association for franchising in the UK, defines franchising as a business format where a franchisor grants a license to a franchisee to run their own business using the franchisor’s established brand and systems. This model allows businesses to expand their reach while providing franchisees with the tools and support they need to succeed—without taking on all the financial pressure of opening company-owned stores.
Why Franchising Works
Franchising is all about smart, sustainable growth. Instead of shouldering the entire financial burden of expansion, franchisors partner with franchisees based in their local market with the local expertise, who invest their own money, operate their own businesses, and benefit from an established brand’s support. This way, everyone gets to share in the rewards.
At Platinum Wave, I work closely with businesses to determine if franchising is the right fit for them. We start with a Franchise Feasibility Study to assess readiness and, if it’s the right move, we help build a franchise proposition and create a roadmap to success. But here’s the thing a lot of new entrants don't realise—franchising isn’t a one-time decision. It's not a get rich quick undertaking, it’s a journey. There will be a right way, and a wrong way, to franchise your business, and it's crucial to get it right first time.
Tailored Support at Every Step
What sets Platinum Wave apart is our personalised approach. We understand that no two businesses—or franchise journeys—are alike. That’s why we offer tailored support for both franchisors and franchisees.
For franchisors, our focus is on building a sustainable, scalable network. We help you optimise your systems, refine your strategies, and ensure that your business model is primed for expansion. Whether you’re starting from scratch or ready to grow internationally, we’re here to guide you every step of the way.
For franchisees, we offer peer-to-peer business performance hubs—an invaluable space to connect with others at similar stages of growth. This is a place to share ideas, solve challenges, and get advice from people who truly understand your journey. Whether you're in the startup phase or scaling up to take on additional territories, we’ll help you navigate the specific challenges of your business.
Building a Franchise Advisory Council
As your franchise network grows, communication becomes even more important. That’s why we encourage franchisors to create a Franchise Advisory Council (FAC)—a group of franchisees who provide valuable feedback and help steer the direction of the brand. Having a FAC ensures that franchisees have a voice and that the franchisor keeps the network aligned, working together toward shared success.
A Path to Sustainable Growth
Franchising is one of the most efficient ways to expand your business. It opens doors to new markets, fosters a network of success, and offers both franchisors and franchisees the opportunity to thrive.
At Platinum Wave, we’re passionate about supporting businesses at every stage of their franchising journey—whether you’re considering franchising for the first time or looking for expert guidance as you scale. We’ve seen how franchising can transform businesses, and we’re excited to be part of that process with you.
So, if you’re curious about franchising or already involved in a franchise and need some extra support, let’s chat! I’d love to help you explore how franchising can be the best growth strategy for your business. Sarah@platinumwave.co.uk
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