At the age of 23, I embarked on an entrepreneurial journey that would eventually take me around the world. It all began in Edinburgh, where I started a small business specialising in cartridge refills. What started as a local venture in Scotland soon evolved into something much bigger, I franchised the business, first expanding into England, and then, one by one, across the UK.
As my business grew, so did my aspirations. My first international franchise in Ireland marked a pivotal moment. From there, I ventured into new and exciting territories, Portugal, Spain, the Dominican Republic, and Kuwait. Each new country brought its own unique challenges and opportunities, but the rewards were immense. Living the dream, I found myself traveling the world, immersing myself in different cultures, and learning firsthand how international franchising can amplify brand positioning and market share on a global scale.
The thrill of expanding my brand internationally was unmatched. Each market required careful adaptation, from understanding local consumer behaviour to navigating regulatory landscapes. But with each successful launch, I saw the incredible potential of franchising as a means to scale a business beyond borders.
Today, at Platinum Wave Franchising, we specialise in helping other businesses achieve similar success. We've had the privilege of working with iconic international brands, bringing them into the UK and guiding them through the complex process of international expansion.
Our expertise lies in preparing businesses for the global stage, whether it's finding the right country master franchisees, recruiting franchisees, or developing area developers and multi-unit franchisees. We also focus on building the systems, teams, and infrastructure needed to ensure that these brands don't just enter new markets, but thrive in them.
My journey from a small startup in Edinburgh to a global franchising powerhouse has taught me one invaluable lesson: with the right strategy and support, the world truly is your market. At Platinum Wave, we're here to help you take that leap, guiding you every step of the way as you scale your brand internationally.
Get in touch if you are thinking about international expansion.
Comentarios