"I am delighted we have engaged Platinum Wave to support our drive to replicate our success overseas as they have a solid track record in international franchise development and recruitment"
David Batch CEO
When it works, franchising your business internationally is a truly beautiful thing with an abundance of rewards.
Of course, there are some well-worn tales out there of how international expansion can go badly wrong, even for well-established and successful brands. The key is planning, extensive research, having trusted contacts in the markets you’re targeting and knowing how to recruit the right person (first time) to become your Master Franchisee, Regional or Area Developer.
The subject of International franchising is huge – if this is something you are seriously considering, then please get in touch and utilise our experience. We know how to do it for others because we’ve done it for ourselves.
As with any project, we can work with you in a variety of ways. From literally taking on the role of international development manager for your brand, to being invaluable extra team members with a wealth of experience to help guide you safely through the process.
As well as helping prepare your business to go overseas, we can also design and manage your international recruitment marketing campaign to ensure you find the right people to launch your brand to in each new territory targeted.
Our clients also benefit from our considerable experience in head-hunting the best talent in a particular country – an extremely effective method if you know how to do it properly.
Key questions to apply before taking the plunge overseas:
- Is there a demand for the product or service in the target country? Just because your brand and product/service offering is a success in your home market, does not guarantee it will be well received or in demand in other countries.
- What is the profile of your ideal master franchisee or regional developer and how are they going to be recruited?
- How are you going to establish the franchise brand in the market and how can you sustain brand awareness?
- What training and support infrastructure needs to be put in place to enable franchisees to succeed in that market and to enable you to maintain brand standards as your international franchise networks grow?
Once you establish that you think it can work, you need to establish if it is financially viable to take the first steps. It is very easy to underestimate the costs involved, as making your business “international friendly” carries many inescapable expenses such as market research, legal fees, broker fees, translations, travel, trademarking and so forth. Whatever budget you have allocated, you might want to double it!