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Water Babies Master Franchise Opportunity

Established in 2002 Water Babies is a franchise business that is now the largest provider in the world of specialist swimming classes for 0-4 year olds.


45,000 children taught every week

471% growth in turnover since 2008

2015 network turnover circa £23m

New franchise launched every 40 days

We have never had a business failure!

We are famous for starting them right from birth (our youngest Water Baby was 2 days old!) and swimming them under the water, from where we progress them to swimming on the surface. We also offer world-class, once-in-a-lifetime, high-resolution photography of babies and toddlers swimming underwater, and we have an online shop featuring a range of swimming accessories and associated products.


With a network of 52 franchisees running a total of 60 territories across the UK and Ireland, Water Babies teaches circa 40,000 clients per week in over 550 pools with over 350 teachers. We take over 100,000 photographs a year, again making us the largest producers of underwater photography in the world and we process 1,000s of product orders a year, the largest of any 0-4 swimming company on the world.

Water Babies has an excellent worldwide reputation within its industry and is seen as a leader in its field. As such we have been invited to speak at a number of international events including, among others: The International Baby Congress in Florida, USA in 2006; The World Aquatic Baby Conference in Vancouver, Canada in 2009 and the International Water Safety & Aquatic Education Conference in Queenstown, New Zealand in 2013. We also receive hundreds of franchise enquiries from around the world each year, from countries as diverse as China and Mexico.

Our success in the United Kingdom, together with this strong international recognition and ongoing interest, made us take the strategic decision to franchise overseas, which we did successfully in Ireland in 2008. So the next logical step is to expand further into Europe, and our preferred method is to work with strong strategic partners who are able to expand the Water Babies brand, either through Direct Multiple territorial agreements or Master Franchising, whereby the Master Franchisee is granted the right to recruit territorial sub-franchisees and build a successful network of franchisees in their country.

With successful franchises now established in the UK, Ireland, Canada, New Zealand, China and The Netherlands and weekly enquiries from all around the world, we have a business model that works wherever you are.

If you would like to talk to us about Master Franchise opportunities with Water Babies please call us on +44(0)131 664 1218 or drop us an email to franchise@platinumwave.co.uk