s Platinum Wave Logo
The Latest from our blog

Check out our blog section for lots of great opinion pieces from the Platinum Wave Team and other well respected figures in the franchise industry. There's a wealth of knowledge in here and it grows all the time, but if you have any specific questions for us please just call us on +44 131 664 1218 or drop us a line!


Winner of this year’s British Franchisor of the Year Award, Water Babies, is looking for franchise partners in the Middle East Region.

Water Babies is the biggest and most professional baby and toddler swimming programme in the world. With international success in the UK, Ireland, New Zealand, Canada, Germany, the Netherlands and now China, the company is experiencing phenomenal growth globally.

Finding the right franchisees is NOT just a numbers game

In reality, unless you are absolutely on top of your marketing, and that means being the one who shapes the information that's out there about your business, and using technology to track its effectiveness, you will never know how many people might have been almost about to engage with you but decided against it perhaps based on inaccurate or out of date information.