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About

Platinum Wave is a fully independent franchise consultancy firm accredited by the British Franchise Association.

As franchise consultants, we have a great reputation because we don’t over promise and we always deliver – it’s for this reason that our clients come back to us time and time again as they grow their businesses. From helping a brand make the successful transition from independent company to national franchise, right through to finding the perfect franchisees, training the network to prosper and then in some cases, taking the business into exciting international territories. Platinum Wave  is more than just a consultancy firm – we become a valued and respected part of your team.
We absolutely consider ourselves experts in what we do, but we never forget whose business it is or the values you hold dear and that is why you will enjoy working with us.

Suzie McCafferty and the Platinum Wave team has worked with Right at Home for around 4 years now. I can honestly say that Suzie is the best Franchise and Business Consultant we have come across. She has a great attitude and excellent business knowledge having been both a Director with a successful national recruitment agency franchise and run her own international franchise turning over significant sales. We have a great relationship with Suzie and her team, and they support us in recruitment, marketing and helping drive our business and our people forward.

Ken Deary

Right At Home

Our franchise consultancy is impartial – we have no vested interest in who you advertise with or which other 3rd party providers you use – we just want to help you succeed.  And because we are not a franchise ourselves, we can offer you very competitive pricing for all our services.

Senior Team
Suzie McCafferty

Suzie McCafferty

Managing Director

Suzie is Platinum Wave’s founder and managing director with 17 years international franchising experience. As the firm’s principal consultant, she knows precisely what’s going on with every aspect of our clients’ projects.  Suzie set up Platinum Wave in 2010 after gaining more than 10 years’ experience in the engine room of franchising, first as a franchisor who built her own retail brand from a single store in Edinburgh to a network of over 60 outlets in 6 countries including the Middle East and Caribbean, then as the Franchise Director and Board Member of a multi-million-pound division of a recruitment PLC.

Suzie is the longstanding Chairperson of the British Franchise Association (bfa) Scottish Regional Forum. Needless to say, she is very proud of her bfa Affiliate membership and accreditation. A well-known and highly respected face in franchising, Suzie is often asked to share her expert knowledge speaking at numerous national and international franchising events. Suzie was invited onto the judging panels for both the prestigious Franchisor and Franchisee of the Year Awards sponsored by HSBC and Express Group Newspapers.

There’s a lot more we could tell you about Suzie, but that would spoil the chance for you to find out in person…

suzie@platinumwave.co.uk


Andy McCarroll

Andy McCarroll

Head of Marketing

Andy is Head of Marketing at Platinum Wave and a long-time cohort of Suzie’s. Not surprisingly, Andy’s background is marketing – 16 years with 6 specifically dedicated to franchising. Having worked on campaigns with several household name brands and led many a sales team into battle with new products in new territories, Andy brings fresh, highly creative thinking to every project. You’ll be amazed how quickly his team will revolutionise the way in which you engage with your audience.

As the former business development manager for the British Franchise Association, Andy has an extremely broad and varied understanding of the industry and the key roles within it. Add to this nearly two decades of fast paced, brand led, commercial sales and marketing experience and you can see why Andy gets invited to a lot of meetings.

andy@platinumwave.co.uk


Steve Lampshire

Steve Lampshire

Head of Recruitment

Steve heads up our franchisee recruitment division. He makes sure all our clients have a smooth, effective process with which to process applications, and he deals personally with many of the inbound and outbound franchise enquiry calls to and from our office.

Steve is the person most likely to be seen in a suit and tie at Platinum Wave, as it’s hard to shake off nearly 20 successful years in the corporate world. Steve is from a marketing and communications background in financial services, most recently with RBS, and is always the consummate professional.

Whether you are a franchisor client or a prospective franchisee, you will love dealing with Steve and his team – they are friendly, polite, efficient and deadly effective!

If you need help with your recruitment process then you need to speak to Steve.

steve@platinumwave.co.uk


Simon Iredale

Simon Iredale

Digital & Online

Simon runs Platinum Wave’s full service digital design and marketing team which covers  PPC, SEO, Web Development, Brand, Graphic Design and Digital Marketing. They analyse every last drop of data that streams in through our monitoring tools and then create, adjust and refine messages and marketing to capture consumer leads in real time.

Simon has what you might call an eclectic background, having been a chef, a pop star and with 20 years in marketing has represented clients including Sony Music, Virgin, BMW and even Victoria Beckham.

Don’t be fooled by the comedy banter, Simon couldn’t be more serious about getting results for our clients.


Mike Reynolds

Mike Reynolds

PR and Media
Mike is an accomplished PR professional with over 30 years experience in journalism, PR and marketing communications having worked for Financial Times publications and leading business publications as well as top tier high tech PR agencies including Harvard PR and WPP plc. He has a BA in Politics and Economics plus a postgraduate diploma in marketing from the European Business School (London).

Mike manages client PR campaigns and advises on media strategy.